Senior Technology Sales and Channel Leader
David Madison
Channel and alliances leader with proven experience building partner ecosystems from scratch (3×) in competitive technology markets. Recruits, enables, and scales ISV, MSP, CSP, VAR, and OEM partners; stands up programs, PRM/CRM operations, and co-sell motions that produce sourced pipeline. Created and delivered a $6M+ global MRR service provider program, and consistent over-plan performance. Player-coach who thrives wearing multiple hats in high-growth environments.
Consistent achievement as a quota-carrying sales leader with proven experience closing enterprise technology deals and standing up revenue engines from zero. Proven at new-market entry, C-level solution selling, competitive displacements, and over-quota performance including 100%+ attainment against multi-million and nine-figure targets.
Get to know more about me.
Career Objective
Throughout my career, I have always sought out challenging roles focused on selling new products/solutions, succeeding in highly competitive markets or just building something from scratch. I want to continue that journey to leverage the unique skills and experiences which have proven to deliver rapid scalable success.
My goal is to join a company that is looking to aggressively drive sales at scale for new cutting edge technologies to market. While I am looking for a full time employment, I am open to short term contract services previously provided under my consulting business CloudFuse.
Ideal Roles
I am seeking Individual Contributor roles that are partner/customer facing and always "hands on". A few titles that would generally align well with my goals.
- Sr. Channel/Partner Manager
- Sr. Sales Manager
- ISV/MSP/CSP/OEM Partnership Leader
- Sr. Sales Executive
- Channel/Partner Sales Director
Differentiating Experience
Small sample of what I can bring to the table for early stage growing companies who need to scale.
- Ability to "wear many hats".
- Proven experience across the entire channel ecosystem.
- Established customer and channel partner relationships.
- Strong business acumen and deep technical skills.
- Successful direct and co-selling experience.
Read more about how these skills and experiences have led to success.
2x
Built and Scaled Successful Channels From Scratch
4x
Led Growth of New Enterprise Solutions
Consistently Exceed Expectations
Proven track record of achieving or exceeding revenue/profit quota and other key KPI's. Always accountable and consistently providing forecast accuracy.
Strong Leadership
As a Team or Individual Contributor leader, I have a take action approach, lead through example, remove barriers, enable people and have a laser focus on driving team results.
Dynamic Presentation Skills
Top ratings as a presenter at the IBM Executive briefing center. Delivered hundreds of live and virtual presentations on a broad range of topics consistantly exceeding expectations
Trusted Relationship Builder
I am known for fostering genuine connections with empathy and integrity. My ability to listen and collaborate ensures strong, lasting partnerships.
Consultative Sales
I have participated in the highest level of sales training at companies like IBM, HPe, leveraged industry mentorships and learned through "hard knocks", which has led to success in all aspects of driving results through consultative sales execution.
Wide Industry Expertise
I have had succes building partnerships and selling to the largest enterprise customrers, mid market and SMB segments. I have also acquired valuable knowledge in verticals such as Healthcare, SLED and Technology Providers.
My guiding principles
Partner and Client-centric excellence
- By prioritizing my partners and clients, I ensure their success is critical to every action. Understanding their unique needs allows me to provide customized solutions that exceed expectations.
Innovation as a driver
- By embracing innovation as a constant force, I develop a culture that values creativity. This type of thinking constantly brings fresh perspectives to partner/customer problems or creates new opportunity.
Integrity in action
- Honesty is my foundation. I conduct myself honestly, transparently, and ethically, building trust with clients and partners.
Collaborative synergy
- Believing in the power of collaboration, I work collaboratively with clients, partners and internal teams. Together we use our collective experience to achieve comprehensive and effective solutions.